About Rutafy

Rutafy exists because trip planning is broken. Travellers spend a dozen hours stitching together blog posts, saved reels and outdated listicles — and still arrive without a plan that works on the ground.

We work with local creators who already know the routes: photographers, cooks, historians and guides. They publish complete day-by-day itineraries with timings, transport notes and the stops worth the detour. Travellers buy the route once and follow it on an interactive map.

Every itinerary is reviewed before it goes live, and every creator is verified. When a route sells, the majority of the price goes back to the person who walked it.